The Las Olas Association is excited to announce the appointment of Maria Doherty as its new Executive Director. Maria officially started her role at the helm in March, bringing a wealth of experience and a vibrant new perspective to the position.
As Executive Director, Maria is responsible for spearheading initiatives across various domains, including membership enhancement, marketing strategies, public relations efforts, and oversight of the association’s substantial activities. Her day-to-day tasks involve the active management of digital platforms such as social media and the official website, LasOlasBoulevard.com, alongside directing email marketing campaigns and handling the annual budget.
Maria’s qualifications include a solid educational background with a degree from Florida State University, coupled with extensive professional experience in marketing and community engagement. Her prior roles have equipped her with the skills necessary to innovate and execute promotional strategies effectively.
In her new capacity, Maria will manage the organization’s hallmark events including Christmas on Las Olas, The Las Olas Art Fairs, and the Las Olas Wine & Food Festival, among others. She is also tasked with cultivating relationships within the business community to boost membership and engagement around the boulevard.
Outside of her professional life, Maria is deeply committed to personal growth and community service. She enjoys yoga, participates in local clean-up activities, and relaxes by reading in her garden. Her penchant for ice cream ensures she’ll enjoy the local offerings on the boulevard.
The Las Olas Association warmly welcomes Maria and anticipates her dynamic leadership will greatly contribute to the enhancement and promotion of Las Olas Boulevard, making it a top destination in South Florida for both tourists and residents.
